Ad Management

Author: Wang Tao
Publisher:
Publish Date: 2003-01-01
Features: This book provides a comprehensive and in-depth explanation of advertising campaigns from both consumer-oriented and management-oriented perspectives. It introduces how enterprises can plan, execute, monitor, and evaluate advertising campaigns to enhance their market effectiveness and economic efficiency. The main content includes: advertising planning, advertising information strategy, advertising media strategy, advertising execution and evaluation, advertising organization and management, and special types of advertising. This book is a significantly revised version based on the edition, with more comprehensive and systematic content, introducing new strategies in advertising management, and featuring lively and engaging language.