Newly Edited Introduction to E-commerce

Author: Lan Yisheng
Publisher:
Publish Date: 2001-01-01
Features: The rapid development of the Internet and e-commerce has brought profound changes to the socio-economy, attracting widespread attention. This book is divided into ten chapters, comprehensively introducing the concept, characteristics, and functions of e-commerce; the technical and social conditions for e-commerce applications; the current applications and future prospects of e-commerce technology in various fields such as commerce, finance, securities, transportation, tourism, advertising, and media; the impact of e-commerce on consumer behavior, business operating environments, and the entire national economy; e-government and e-governance; e-commerce legislation; and the development status of e-commerce abroad. The book is well-researched and written in a fluent style.