Telemarketing Easy to Close Deals

Author: Yao Nengbi
Publisher:
Publish Date: 2003-07-01
Features: With the intense fluctuations in the global economy, the performance of various sales channels has been challenged like never before. Businesses are striving to achieve higher performance at lower costs. Additionally, the development of information and communication technology has significantly transformed the of sales channels. Only by combining high-tech equipment and leveraging sales channels to their fullest potential can businesses survive in today's world. This is a book that explores new frontiers in sales. It develops a marketing system based on the practical operation models and management principles of telesales, making it suitable not only for sales personnel to learn and use but also as a management manual for sales supervisors. Moreover, for sales professionals who wish to gain a competitive edge and seize opportunities in future trends, this book is an invaluable reference.
The book is divided into two main parts: "Marketing Practices" and "Management Practices." Frontline sales personnel can learn and apply the knowledge, skills, and practical steps immediately, gaining a deeper understanding of how to seize marketing opportunities and create higher performance. In terms of "Management Practices," the book provides detailed introductions to "recruitment and training techniques," "business planning," "establishing and executing management mechanisms," and more. Each chapter is a distillation of experience, highly practical in nature.