Celebrity Hall of Advertisements

Author: (USA) Higgins
Publisher:
Publish Date: 2003-12-01
Features: Forty years ago, five outstanding copywriters in the advertising industry—William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves—engaged in a dialogue with journalists from Advertising Age about copywriting. Due to the engaging and insightful nature of these conversations, they have been widely welcomed by copywriters for a long time. For this reason, we have compiled them into a book. The Advertising Copywriters' Hall of Fame is a conversational discussion by the greatest advertising copywriters in history about their expertise in writing and creativity. It is regarded as a classic inspirational read by advertising professionals, and other writers have also gained many beneficial insights from it. The five advertising pioneers frankly disclose the secrets of copywriting.