Starting from Zero: Operation and Management of Franchise Operations

Author: He Kun
Publisher:
Publish Date: 2003-04-01
Features: The most successful marketing concept in history, building your chain empire from scratch. Brand management is the most fundamental method of chain operation. Chain operation utilizes a company's brand, this intangible asset, to achieve asset restructuring. Chain operation is a modern business model with low investment, high success rate, and low risk. Faced with such great business opportunities brought by chain operation, visionary investors will naturally be particularly attracted. However, how to establish a chain enterprise? How to manage one's own chain stores? How to join world-renowned chain enterprises? In this book, we adopt the perspective of actual investors to help you analyze how to solve the above problems. We will start from the various preparations for investment, explaining how to choose an investment industry, how to select a store location, how to design the store environment, how to establish a sales management system for the store, and more. The content covers all aspects of chain enterprise management, guiding you step by step to build your own chain system from scratch.