Exemplary Marketing System

Author: Xie Wenhui
Publisher:
Publish Date: 2002-01-01
Features: This book compiles typical systems and common forms of numerous outstanding enterprises in the 1990s. It systematically and comprehensively introduces and discusses the specific operational processes, procedures, norms, and experiences of every aspect, every stage, and every level of corporate marketing practices, and categorizes them scientifically and systematically. This book serves as both a reference library, allowing readers to draw on diverse strengths to develop their own systems, and a toolbox, ready for immediate use to achieve immediate results. The book aims to help companies quickly establish sales management systems that are both economically sound and human-centric, to refine corporate marketing processes, enhance corporate competitiveness, and create the best marketing performance. It is hoped that this book will provide substantial benefits to your company in improving marketing management performance. During the writing process, reference was made to many books and materials from domestic and foreign sources, as well as from major companies.