Preface Marketing

Author: Han Qingxiang
Publisher:
Publish Date: 2004-01-01
Features: The content of this book demonstrates the essential characteristics of contemporary marketing. However, during the historical evolution of these characteristics, they will take on different forms, continuously enriching their connotations. This is not simply about expressing academic insights through logical reasoning, but rather about analyzing practice and reflecting on issues emerging at the forefront of competition. This book records the author's process of exploring practical marketing insights, presenting the experiences gained through historical progress to a broad readership.