Manager'sBook: Strategy · Competition · Managing Change: Strategy · Competition · Managing Change

Author: Yang Donglong
Publisher:
Publish Date: 2003-04-01
Features: Since the 1980s, new management ideas and perspectives have been overwhelming. Facing competition and information overload, you don’t know what to read? You lack time, but you want to quickly improve your professional skills and stand out among your peers. You also yearn to fully share world-class business strategies and experiences, grasping the shortcuts and starting points for success in the real world. Now, Manager’s Book lets you capture more, newer, and more valuable management insights in the least time and the easiest way.
Since the 1980s, the global business world has been shrouded in the panic of dramatic changes, fluctuating business boundaries, surging global markets, and suffocating competition, leaving many managers lost and unable to find the stable and comfortable sense of success in the traditional world. This book compiles the new knowledge and wisdom in strategy, competition, and management transformation from the global business world over the past two decades. It is a treasure trove of insights, every word precious. It not only provides strong support for Chinese managers struggling in their careers but also grants them a ticket to win the 21st century.
To reject change is to resign oneself to oblivion. How to leverage the new rules of globalization and informatization to rebuild corporate strategies and management philosophies? The intricacies are endless. To grasp future trends, the insights in this book are indispensable.