Channel is King: Distribution Strategies for the Chinese Consumer Goods Market: Distribution Strategies for the Chinese Consumer Goods Market

Author: Xu Zeren
Publisher:
Publish Date: 2003-04-01
Features: China Entrepreneurs MBA Series. If a manufacturer treats "channel" as its "main product" and establishes an "ecological distribution network," it can achieve a win-win situation for the manufacturer, distributors, retail terminals, as well as users and consumers—what a fascinatingly fresh concept! Would you like to know the secrets behind it? Read "Channel as King: Distribution Strategies for China's Consumer Goods Market." The book includes numerous new corporate marketing cases, many of which are successful cases personally led and referenced by the author, providing valuable insights for businesses to successfully conduct marketing.