Nike Marketing: Middleman Brand Strategy: Middleman Brand Strategy

Author: Peng Cheng
Publisher:
Publish Date: 2003-02-01
Features: Nike is a world-renowned brand and a Fortune 500 company with annual revenues reaching tens of billions of dollars. But who could believe that such a glorious Nike doesn’t have its own manufacturing plants? So, what gives Nike its competitive edge? The intermediary brand strategy is Nike’s core competitiveness. Nike focuses on what it excels at while outsourcing other tasks. This not only avoids the cyclical risks of traditional manufacturing but also dedicates full effort to product research, development, and marketing communication, enhancing its core competitiveness. Want to learn more about Nike’s marketing strategies in dominating the market? Reading this book is the answer.
Nike is a world-renowned brand and a Fortune 500 company with annual revenues reaching tens of billions of dollars. But who could believe that such a glorious Nike doesn’t have its own manufacturing plants? So, what gives Nike its competitive edge? The intermediary brand strategy is Nike’s core competitiveness. Nike focuses on what it excels at while outsourcing other tasks. This not only avoids the cyclical risks of traditional manufacturing but also dedicates full effort to product research, development, and marketing communication, enhancing its core competitiveness. Want to learn more about Nike’s marketing strategies in dominating the market? Reading this book is the answer.
This book is part of the Strong Century Marketing Series, which includes: Disney Marketing: The Success Rule of Selling Happiness, Citibank Marketing: The New Era of Bank Marketing, Coca-Cola Marketing: The Strategy of Authorizing Production, McDonald’s Marketing: Winning Globally with Franchising, Mars Marketing: A Success Model of Relationship Marketing, Nike Marketing: The Intermediary Brand Strategy, Sony Marketing: Reshaping the Brand Image of "Made in Japan", Microsoft Marketing: Winning with "Softness", and Amazon Marketing: A Model Challenging Traditional Online Marketing.