Shine Everywhere: Successful Slogans Interview Series: Successful Slogans Interview Series

Author: Yu Chun
Publisher:
Publish Date: 2003-03-01
Features: Highlights of the Book: Category: Interview Record Sparks of Inspiration Content: Advertising People Talk About Language Wisdom Characteristics: Exploring the Thinking of Intelligent People Function: Instant Inspiration for Creative Impulses
Author: Inspired and Enlightened, Like a Gentle Breeze
Readers: Diligent Enlightenment, You Can Also Achieve This
Special Note: The Charm of Advertising – Language Wisdom – The Joy of Interviews Practice Proves That Advertising is a Product of Business, Involving Numerous Industries, Many Products, and Diverse Target Audiences, Requiring a Broad Range of Interests to Understand; Advertising Expression Needs to Be Artistic, Art Education and Learning Require Extensive Accumulation, Insight, Learning by Analogy, Moving from Unstructured to Structured and Then Breaking the Rules.
To Create Excellent Advertising Works, Advertisers Must Combine Business Acumen and Artistry at a High Level. Beyond Gaining Professional Knowledge, as the saying goes, "If You Want to Learn Poetry, Put Effort Beyond the Poem." This book is part of the series Language and Communication Series. The series has already published Shining Everywhere – Interviews on Successful Advertising Slogans, Language for Humanity – The Third Round of Language Philosophy Dialogues, Facing Each Other – Interviews with Famous Broadcasters and Hosts, Pay Attention to Various Languages, The Language Art of Comedians and Program Hosts, and Language is the Sea.