Latest Marketing Essentials Dictionary

Author: Yang Donglong
Publisher:
Publish Date: 2003-01-01
Features: Whether you are a researcher or a professional, do you often feel confused and unclear about many key concepts and terms in the field of marketing? In fact, you should know more broadly, more clearly, and more accurately. However, the results are regrettable! This book is meticulously designed and structured by Polycom Consultants, summarizing key terms and concepts in the field of marketing from five parts: Understanding Marketing, Marketing Information and Opportunities, Competitors and Target Markets, Product and Pricing Strategies, and Channel and Promotion Strategies. It provides complete and professional explanations, offering great help for you to quickly learn and master the essentials of modern marketing and enhance your professional competence. Although this book may not be unprecedented, it can be considered a groundbreaking work! Polycom Library - Dictionary Series. This is not just a dictionary! Based on years of exploration and accumulated experience, Polycom has developed a strategy for quick learning and rapid growth, which involves refining the complete frameworks and key concepts of various management fields to help readers quickly and effectively grasp the essential knowledge of the field. The unique framework structure of this book adheres to the principles of classicism, systematicity, and completeness, while also encompassing the key concepts, terms, and latest developments in the field, making it more suitable for the reading and comprehension habits of local readers. This series of dictionaries not only fills the gap in domestic publications in this area but can also be considered a groundbreaking work. Moreover, it will provide direct and significant help to business managers, general managers, corporate employees, researchers, and college students. Without professionalism, there is no future!