Five Modes of Innovative Marketing

Author: Knowledge Economy Magazine
Publisher:
Publish Date: 2003-12-01
Features: Marketing in the new century is in a highly competitive and rapidly changing macro environment. The development of the new economy requires marketing methods in the new century to meet the needs of market development. We should boldly learn and utilize new marketing methods that are beneficial to productivity development. Direct marketing is a promising new marketing method. The current issue is to strengthen management and regulation to ensure its normal development. The preface of this book appropriately selects relevant articles from domestic and international marketing scholars on the transformation of marketing theory, allowing you to glimpse the pulse of the times. Up to the fifth model, it more specifically selects and breaks down five related marketing models, which are: direct marketing, franchising (joint venture chain), online marketing, direct selling, and interactive cooperative marketing. In terms of speed, you can quickly grasp the marketing models related to your personal entrepreneurship in this era because you will not have much time for academic theoretical research and cumbersome exploration. In terms of change, this book tells you the specific directions to change and focus on, enabling you to quickly identify your most suitable field to grasp the direction and update your knowledge. In terms of entrepreneurship, based on your personal situation, select one of the five major models and find your entry point for personal entrepreneurial start-up.