Insurance marketing

Author: Li Bing
Publisher:
Publish Date: 2002-05-01
Features: This book closely integrates the fundamental knowledge of marketing with the practical experience of insurance marketing in China. It draws on advanced domestic and international insurance marketing practices and systematically introduces the characteristics, strategies, methods, procedures, contract signing and performance, as well as the legal and regulatory knowledge related to insurance marketing. The book is highly targeted and offers a quick learning approach, making it suitable as a training and self-study resource for insurance marketing professionals, a marketing textbook for insurance majors, and a reference for managers engaged in insurance marketing activities. The book was written by Li Bing and reviewed by Wang Chunli.