Dinosaur's Rebirth: Eight Business Models for the Transformation of Traditional Enterprises: Eight Business Models for the Transformation of Traditional Enterprises

Author: Eastern Wisdom Studio
Publisher:
Publish Date: 2002-03-01
Features: The shift of enterprises from traditional business models to a combination of offline and online models has become an inevitable trend. This book introduces eight business models for transitioning to the online market, including direct selling, intermediaries, value-added network integrators, and more. With structured analytical tools and numerous case studies, it analyzes the customer value, revenue sources, customer assets, required customer channels, IT infrastructure, key success factors, and core capabilities of each business model, as well as the integration challenges of various models. The book describes the problems traditional enterprises face during their transition to the online market and further outlines how traditional enterprises should select and implement their own e-commerce plans, providing a credible and practical strategic framework for businesses transitioning to the online market. This book is suitable for senior management executives, e-commerce developers, IT managers, e-commerce researchers, MBA students, economics and management professionals, and graduate students.
Target Audience: Senior management executives, e-commerce developers, IT managers, e-commerce researchers, MBA students, economics and management professionals, and graduate students.