Strategic Research on Intangible Assets

Author: Yu Yulin
Publisher:
Publish Date: 2004-01-01
Features: This book has the following characteristics: (1) Theoretical nature, reflecting the experience in practical work and objective development patterns related to the formation, development, utilization, protection, and management of intangible assets; (2) Practicality, based on the actual conditions of China and the requirements of international economic development; (3) Advancement, reflecting the current level of theoretical research and practical operations in intangible assets, adapting to the needs of modern economic, technological, and management development; (4) Operability, the strategic measures proposed can be implemented by practitioners. Under the conditions of a socialist market economy, intangible assets are invaluable resources essential for the survival and development of modern enterprises. The amount of intangible assets an enterprise possesses represents its economic and technological strength and competitive power; the amount of intangible assets a country possesses reflects its comprehensive national strength. Research on intangible assets is still relatively limited in specialized works. To strengthen the theoretical research on intangible assets and better serve reform and opening-up and socialist construction, the author, after years of research and careful consideration, organized the writing of Strategic Research on Intangible Assets. Strategic Research on Intangible Assets is a national philosophy and social sciences planning project undertaken by the Tianjin Intangible Asset Research Association and the Tianjin Modern Intangible Asset Research Institute. The Strategic Research on Intangible Assets project covers a broad and complex scope, involving various disciplines. This book systematically elaborates on the theoretical and practical issues of intangible asset strategy, including overall strategy, regional strategy, industrial strategy, enterprise intangible asset strategy, protection strategy, and internationalization strategy. This book has the following characteristics: (1) Theoretical nature, reflecting the experience in practical work and objective development patterns related to the formation, development, utilization, protection, and management of intangible assets; (2) Practicality, based on the actual conditions of China and the requirements of international economic development; (3) Advancement, reflecting the current level of theoretical research and practical operations in intangible assets, adapting to the needs of modern economic, technological, and management development; (4) Operability, the strategic measures proposed can be implemented by practitioners.