Chain of the Ordinary and Wealth: Autobiography of a Panasonic Store Owner: Autobiography of a Panasonic Store Owner

Author: Takahata Chikuru
Publisher:
Publish Date: 2002-09-01
Features: This book is the of Takahata Chikuru, a highly successful female owner of a Panasonic appliance store in Japan. Takahata Chikuru's success is based on the collaborative effort of both husband and wife. For the sale of home appliances, the assistance of the wife is particularly important. Promoting and explaining household appliances like washing machines, vacuum cleaners, and refrigerators from the perspective of a housewife is more persuasive. Of course, it's not just about sales; being skilled in bookkeeping, attentive to employees and customers—all these are advantages of women, which contribute to sales efforts. From 1955, the dawn of Japan's home appliance industry, to 1985, its peak period, over these 30 years, she and her husband started from scratch, transforming a small bakery into an appliance store, while raising children and managing the business, eventually making their appliance store the most successful Panasonic appliance store. This book is the autobiography of Takahata Chikuru, one of the most successful operators of Panasonic appliance stores in Japan. The author recounts her journey, starting from running a small bakery and later transitioning to managing an appliance store, all while raising children and building a successful business. China's home appliance industry and its sales, especially chain sales, are thriving, and this book will offer readers valuable insights. The author's narrative is natural, fluent, and easy to understand, with simple words containing profound wisdom. The story is not just about business but also about the way of life.