E-commerce English

Author: Wang Bing
Publisher:
Publish Date: 2003-08-01
Features: The tide of informatization has swept across the world. As a major country on the global stage that is developing rapidly, China is inevitably on the path of informatization. The development of computers and networks has brought people one opportunity after another. How to utilize electronic means to engage in business activities has become a hot topic of concern. E-commerce is an emerging discipline, and the knowledge it encompasses is both extensive and continuously evolving. As a student majoring in e-commerce, one must not only understand technical aspects such as computers and networks but also master business-related knowledge in fields like marketing, finance, management, commerce, law, and taxation. This book selects a series of new English articles in a progressive manner, covering the main areas of e-commerce. These articles are of moderate difficulty, with fluent language, and are both highly professional and highly readable. They can serve as both a professional English textbook for e-commerce majors and a learning resource for e-commerce professionals. Through studying this textbook, readers will not only gain a broader and deeper understanding of e-commerce-related professional knowledge but also improve their professional English proficiency. The book is specifically designed for student learning and reading, with vocabulary, annotations, and exercises after each chapter, as well as a full translation of the chapter content. To meet further learning needs, each unit also includes reading articles and their translations. This book can be used as a textbook for e-commerce majors, management information systems majors, and management-related undergraduate majors in colleges and universities, as well as for e-commerce practitioners and business management personnel.