EMBA Complete: Meticulously Crafted Training Manual for Small and Medium Enterprise Owners: Meticulously Crafted Training Manual for Small and Medium Enterprise Owners

Author: Wu Weigang
Publisher:
Publish Date: 2004-03-01
Features: There are one hundred billion cells in the human brain. We can consider them as 100 light bulbs, each controlled by 20 switches. These 20 switches are the 20 chapters listed in this book. By studying the content of these 20 chapters, readers will establish 20 different thinking systems and professional systems, which will undoubtedly benefit their related careers. This book aims to be a complete learning system, with each part interconnected and cross-referenced. While chapters are presented separately, the book also specifically reminds readers to refer to other chapters within the same section.
This is a popular textbook for small and medium-sized business owners, offering rich content, a well-structured format, and easy-to-understand language. Carefully constructed from 20 chapters, it builds a grand structure of business knowledge, helping both current business owners and aspiring ones achieve greater success. The entire book covers 20 aspects, including economics, psychology, management, marketing, strategy, product, law, human resources, finance, systems, negotiation, image, advertising, public relations, etiquette, leadership, writing, training, entrepreneurship, and entrepreneurship. It serves as a highway for readers to reach success.