Channel crisis management

Author: Hou Zhongyi
Publisher:
Publish Date: 2004-01-01
Features: This book compiles the research findings of management gurus such as Michael Porter, Peter Senge, Peter Drucker, and James C. Collins in the field of channel management; it also gathers profound insights on channel issues from entrepreneurs like Jack Welch, Jack Welch, Michael Dell, and Zhang Ruimin. Addressing the currently weak aspects of channel management and the widespread channel crisis issues in Chinese enterprises, the book proposes a technical framework for channel crisis management. The dynamic and unstable nature of channel crises increasingly limits and threatens the operational efficiency, competitiveness, and operational security of enterprises. Companies often feel inexplicably unable to overcome their development stages, enter new market areas, or appropriately enhance their marketing performance. Channel issues have truly become a bottleneck problem.