Marketing Practices for Apparel Companies

Author: Wu Weigang Liu Shaoheng Duan Lixia
Publisher:
Publish Date: 2003-10-01
Features: Marketing concept is the guiding ideology of enterprise marketing activities, and its correctness determines the success or failure of operations. In Western capitalist society, marketing concepts have evolved through stages such as the production concept, product concept, selling concept, marketing concept, societal marketing concept, and megamarketing concept. This book, combining practical examples from the apparel industry, primarily introduces fundamental marketing theories, business negotiation skills, business etiquette, corporate public relations, advertising planning, corporate image strategy, legal dispute cases, and golden ideas for apparel business operations, hoping to provide assistance in marketing efforts within the apparel industry.