Business Plan

Author: Fosseis
Publisher:
Publish Date: 2004-01-01
Features: The "China-Europe - Huaxia Management Quick Guide Series" "Business Plan" is a fast guide to writing and implementing effective business plans. It covers the main areas of business plans, from understanding why plans are needed and what problems they should solve, to writing plans and using business plans to guide operations and ensure the achievement of business goals. It includes an introduction to major planning tools such as SWOT analysis, the Boston Matrix, and the Ansoff Matrix, as well as the practical experience and advice of business practitioners and management masters such as banks, accounting firms, and Philip Kotler, and includes a key concept glossary and a comprehensive resource guide.