Customer Relationship Management

Author: Cunningham
Publisher:
Publish Date: 2004-01-01
Features: The ExpressExec series is a unique business resource library built from 10 books. These books contain the best current thinking and cover all aspects of current business practices. Each book discusses important concepts in a subject and the tricks to effectively implement these ideas, along with lessons from companies and insights from masters. For those who need to quickly grasp the latest business ideas and practices, the ExpressExec series is an invaluable learning tool. The China Europe—Huaxia Management Quick Guide series "Customer Relationship Management" is a fast track to developing global customer relationships. It covers all the secrets of successful customer relationship management, from building profitable customer relationships to joint sales management systems, from online marketing to pricing (EclipsysEMC); as well as the brilliant thinking of Don Peppers, Thomas H. Seibert, and Patricia Seybold; including key concept terms and a comprehensive resource guide. We believe that in an era of accelerated change, those who continuously learn will truly own the future. Smart businesses and individuals know that reading a book is just the beginning of a process, not the end.