Event Capital: Not So Profound Money-Making Secrets

Author: Xiang Hong
Publisher:
Publish Date: 2003-01-01
Features: The "Fortune Treasure Series for People Under 30." Perhaps you didn’t expect it, or perhaps you’re not aware of it. Maybe after reading this book, you’ll only gain knowledge, or maybe it will open your mind and make you a new millionaire. The 21st century is the century of capital—the century of capital expansion, restructuring, competition, and struggle! Exhibitions are a form of capital, and a capital with unlimited potential! Based on this understanding, this book starts with the concept of exhibitions and thoroughly analyzes various aspects, including the benefits of exhibitions, their weaknesses, exhibition operations, exhibition capital management and operations, exhibition flags, exhibitions and urban development, exhibition practices around the world, exhibition talent, exhibitions and the WTO, famous exhibitions in China and abroad, the exhibition industry, and the wings of exhibitions. It covers both theoretical knowledge and practical techniques, as well as case studies.