Effective Negotiation Secrets: The Negotiation Master's Secret Weapon - Second Edition

Author: Dawson
Publisher:
Publication Date: 2001-09-01
Features: Demand more than you can get; never accept the other party's initial conditions; always express doubt about the other party's proposal; effective negotiation strategies that are applicable in any setting: · Producers can learn how to significantly increase profits; · Managers can learn how to become powerful leaders; · Salespeople can learn how to set and protect their own price limits; · All readers can learn how to improve their abilities in daily life and use them reasonably to get what they want. In the second edition of Effective Negotiation Secrets, negotiation master Roger Dawson will tell you how to win most of your negotiations. This comprehensive work is based on Dawson's best-selling audio program, which teaches readers how to achieve negotiation victories while making the opponent feel as though they have also won a key part of the negotiation. Effective Negotiation Secrets reveals every aspect of the negotiation process and offers practical, actionable advice, covering everything from the start of the negotiation to the crucial final actions. From this book, you will learn: How to identify unethical tactics; The key principles of effective negotiation strategies; Why price is not as important as everyone thinks; The key points of applying pressure in a negotiation; Negotiation techniques with foreigners; How to understand your opponent and gain an advantage.