Perfect packaging design

Author: Fisher
Publisher:
Publish Date: 2003-08-01
Features: Some graphic designs are eye-catching. Some linger in memory. And some have become timeless landmarks in our culture. This book includes 26 cases, including JoeBoxer, Volkswagen, Victoria'sSecret, and others. Why do people recognize these designs? How do they stand the test of time? In the book "Perfect Packaging Design," you'll find all the answers. This book features inspiring logos, packaging, advertising, broadcasting, web, and promotional designs from around the world. Let's explore the success stories of both big and small brands, the behind-the-scenes tales of classic and emerging successes, and the secrets behind some logos gaining fame.