Cultural Examination of Chinese Color Words

Author: Luo Feng
Publisher:
Publish Date: 2004-01-01
Features: This series of books focuses on exploring the cultural connotations of several types of words in Chinese, such as communicative etiquette expressions, place names, color terms, and popular slang. In our discussions, we emphasize both the multiple internal connections of these words with traditional culture, as well as the relationship between semantic evolution and social and historical changes. At the same time, we also pay great attention to the many new changes that these words have undergone in modern society. It is well-known that since the reform and opening-up, our society and culture have undergone tremendous changes. The new information age has brought about many online slang terms, and the campus is with a new generation of young people, who have also emerged with some campus slang. The prosperity and development of the economy have led to rapid expansion in urban construction and infrastructure, resulting in many new place names, road names, and new terms for residential areas, as well as many new changes in communicative language and color terms have also given rise to new semantic meanings. All of these new words or new linguistic and cultural connotations that emerge with the new era, new culture, and new trends are extensively reflected in this small series of books. This book guides readers to explore the cultural connotations of Chinese color terms, including chapters on the origin and development of Chinese color terms, the sociocultural connotations of Chinese color terms, color terms and traditional Chinese society and culture, and color terms and modern Chinese society and culture.