How to establish a company

Author: Chen Aijun
Publisher:
Publish Date: 2000-01-01
Features: This book explores the micro-perspective of a market economy, integrating current global strategic management dynamics and development trends to discuss how businesses can formulate corresponding operational strategies in industry competition in an innovative way. The book is divided into twelve chapters, covering topics such as: the evolution of corporate operational strategies, the basic model of strategic management processes, three-dimensional relational analysis of corporate operations, corporate operational objectives, analytical tools and evaluation techniques for operational strategies, basic operational strategies, competitive structures and competitive strategies, the production and coexistence of competition in corporate groups, strategic choices during industry evolution, short-term operational objectives and functional strategies, the implementation of corporate operational strategies, operational strategy control, and strategic thinking during corporate structural reforms. This book can serve as a textbook or reference for MBA or upper-level management major students and postgraduate researchers, as well as for corporate management personnel.