Plan aggressively

Author: Xiao Zhiying
Publisher:
Publish Date: 2002-08-01
Features: A marketing planning MBA teaching material for China. A classic of practical marketing by emerging marketers in China. This book provides a comprehensive analysis of fully localized marketing planning strategies and offers in-depth case studies of marketing plans for P&G, Midea, and other companies. "Excellent cases" are a major feature of this book! To ensure the authenticity of the cases, the author has selected cases they personally worked on to maintain their original flavor and avoid hearsay. At the same time, to make the cases more representative, the author has meticulously screened a large number of cases, which are characterized by: practicality, authenticity, representativeness, and hands-on experience. The cases in this book mainly cover industries such as daily chemicals, home appliances, IT, and mass-consumption daily goods. They involve major domestic and international well-known companies, such as P&G, Galanz, and Midea's handheld computers, providing invaluable case studies in marketing practice. This book is an indispensable reference for those interested in marketing in practice.