Marketing Management: Theory and Strategy

Author: Deng Shengliang
Publisher:
Publish Date: 2000-01-01
Features: This set of textbooks has the following characteristics: , it covers the main fields of modern economics and management as well as many cutting-edge topics, striving to accurately, comprehensively, and systematically explain the basic content of each discipline. It aims to integrate the mainstream framework of modern economics and management teaching and research with the specific practices of China's economic reform. Second, to the greatest extent possible, it facilitates readers. Each textbook informs readers of the book's level either in the preface or in the first chapter. The textbooks use clear and popular language with a scientifically rigorous structure, making them suitable for both teaching and self-study. Each chapter includes a summary and exercises, and the entire book has an index arranged in pinyin order at the end, along with a reference list for easy lookup. Third, it strives to provide as much convenience as possible for instructors.