Classic business ideas

Author: Dert Dirlow
Publisher:
Publish Date: 2003-09-01
Features: Thousands of business ideas are introduced to people every day: they all shine with the light of human wisdom. But how many of them are put into practice? Do you know how to apply them to your business activities? From scientific management to knowledge management, from flexible organizations to virtual institutions, Dirlow describes every idea, providing a panoramic review of the application and impact of these major concepts in real business activities. This book allows you to understand the world's greatest business ideas in the shortest time. The purpose of writing this book is to teach you how to select the most meaningful and effective ideas and concepts from the ever-emerging views and concepts, making your life easier. Some of these concepts are new, while others are old concepts that have existed in one form or another for many years. There is only one purpose of business: to create customers. The market is neither created by God nor by natural or economic forces. The market is created by business. Companies pay too much attention to how much it costs to do something, and they should focus more on what the cost would be if they didn't do it.