Logo design

Author: Li Wei
Publisher:
Publish Date: 2001-09-01
Features: This book includes a preface, an overview - the new value of logos, logo design and brand strategy, the expressive function of logos, design principles for logos, the essence and aesthetic characteristics of logos, the expressive forms of logo design, the main formal principles of logo design, the use of symbolic imagery in logo design, the evolution of logos in advertising campaigns - commercial comic characters, postmodern design styles for logos. The writing of this series strives to integrate scientificity, theoretical foundation, foresight, knowledge, and practicality, with clear viewpoints, easy-to-understand explanations, integrated text and illustrations, strong readability and operability, making it suitable for use as a textbook reference and self-study material.