Business Management Cases

Author: Johnston
Publisher:
Publish Date: 2000-01-01
Features: "Cases in Business Management" (Second Edition) is a highly successful case textbook. To enhance the credibility of comprehensive case teaching materials in the "Business Management" course, this textbook has been expanded and updated based on the edition. Each case begins with a brief introduction summarizing its analysis, followed by the development of the case content. Correspondingly, the other five related sections are closely tied to the content of business management. This way, each case in the textbook can stand alone while also forming an integral whole. The book is divided into five parts: Business Management, Design, Planning and Control, Improvement, and Business Challenges.