Modern Marketing Science

Author: Feng Liyun
Publisher:
Publish Date: 1999-08-01
Features: This book conducts a systematic study on the theory and practice of government regulation of commercial enterprises, proposing many new insights with rich data. The main contents include: general theory and methods of government regulation, monopoly and unfair competition in China's commercial enterprises, price (fee) regulation, fair competition regulation, product quality regulation, consumer protection, general equilibrium of regulation, efficiency losses in regulation, the effectiveness of government regulation in China, regulation reform of China's commercial enterprises, government regulation and clarifying the relationship between government and enterprises, strengthening regulation of monopoly behavior in commercial enterprises, and improving regulation of competition in commercial enterprises.