Business Public Relations

Author: Hu Xiaojuan
Publisher:
Publish Date: 2003-08-01
Features: This book systematically discusses the fundamental theories of business public relations, elaborates on specific practices such as planning, communication, marketing, and crisis management in business public relations activities. It covers the high-level management art of "CI" planning, which is commonly prevalent in business organizations, while also introducing professional teaching materials for business secretaries in a clear and accessible manner. Additionally, it can serve as a teaching resource for management, economics, business, arts, tourism, and various engineering disciplines at vocational and technical colleges.