Silk Road and Made in China

Author: Huang Jingze
Publisher:
Publish Date: 2001-05-01
Features: Peugeot leaving is news, Buick arriving is also news, why is "Made in China" always? The Great Wall can be crossed, the Yellow River can be crossed, why can the Silk Road never be surpassed. Over a thousand years ago, the "Silk Road" brought Chinese silk and ceramics to the world. At that time, as long as a product came from the Silk Road, it was considered the best product in the world. A thousand years later, "Made in China" has become a synonym for shoddy products. This book approaches the revival of Chinese products from multiple angles, delving deeply and comprehensively into the creation of a new "Silk Road." It also proposes solutions and strategies for revival using examples of today's world-renowned brands. With its unique perspective and insightful analysis, this book is a must-read for business professionals.