Investigation Field Guide: Investigation Interview Manual

Author: Guo Qiang
Publisher:
Publish Date: 2004-01-01
Features: The key features of this series are as follows: First, it is detailed. This series covers all aspects of survey content, providing very comprehensive information. Second, it is highly operational. After reading the books, you can immediately apply and practice them in real-world scenarios, which gives them value and significance. Additionally, the series includes many case studies, which is another distinctive feature. Learning from case studies is crucial for highlighting operational aspects.
In this era of public opinion, this is a society that values consumption, and surveys are ubiquitous. This era demands that everyone masters the fundamental tools to understand others, recognize society, and seize business opportunities. This tool is surveying. Relying solely on intuition in social interactions, business, or daily life will inevitably lead to being by the market and society. Since this is an era where public opinion takes precedence, understanding public sentiment through surveys is the fundamental duty of governments and public officials. Public hearings are based on surveys. Superficial investigations are outdated. Providing professional survey techniques is the requirement of the times.
The emergence of a buyer's market in China has made consumers the gods. Understanding consumer needs, grasping market trends, improving service satisfaction, and expanding product market share are essential strategies for businesses to thrive in fierce competition. Therefore, market surveys have flourished across China. As a fundamental tool for understanding society, seizing business opportunities, and knowing others, surveys are not only essential for government officials, market researchers, and professional surveyors but also have become a compulsory course in China's universities and colleges. In modern society, surveying is increasingly becoming a basic literacy for the public, and it is also growing into a booming industry.
As a sociologist, I am willing to promote the popularization of sociological knowledge, including surveying knowledge, because the popularization of social science knowledge is an important part of scientific popularization. As a sociologist, I also appreciate and support the industrialization of surveying. Guo Qiang is a Ph.D. student I supervised, and he is passionate about disseminating and popularizing surveying knowledge, as well as the industrialization of surveying practices, which I fully support. Compared to similar publications, I believe this series has the following features: First, it is detailed. This series covers all aspects of survey content, providing very comprehensive information. Second, it is highly operational. After reading the books, you can immediately apply and practice them in real-world scenarios, which gives them value and significance. Additionally, the series includes many case studies, which is another distinctive feature. Learning from case studies is crucial for highlighting operational aspects.