Super Competitiveness: Cultural Support for Cross-border Operations in the Trend of Economic Globalization

Author: He Manqing
Publisher:
Publish Date: 2002-11-01
Features: The main content of this book includes Preface, Introduction, Part 1: The Impact and Mechanism of Cross-border Operations on Culture, Introduction, Characteristics of the Cultural Environment in Cross-border Operations: Cultural Differences, Cultural Levels Supporting Cross-border Operations; Part 2: Analysis and Application of Cultural Strategies in Cross-border Operations, Cultural Marketing Strategies for Cross-border Markets, Cross-cultural Management Strategies, Cultural Measures for the Sustainable Development of Multinational Companies; Appendix: Customs and Taboos of Some Countries and Regions in the World, Conclusion, Main References, Column Index.