Author: Yu Guoming
Publisher:
Publish Date: 2003-06-01
Features: Researching the economic essence of the media industry is the prerequisite and foundation for correctly assessing the market value of the media and effectively building media competitiveness. The importance of grasping the economic essence of the media industry lies in the fact that it is the strategic outline for all issues related to the media industry and the relevant academic framework for conducting research on it.
Media Influence: The Nature of the Media Industry and Competitive Advantages
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