Lift up corporate culture: Practical guidance on shaping corporate culture

Author: Zhang Yunchu
Publisher:
Publish Date: 2003-01-01
Features: "Let Corporate Culture Come Alive," where the term "culture" in a corporate context is dynamic, focusing on how corporate culture is shaped. The publication of this book serves as a practical guide for corporate practitioners who are currently engaged in or are about to engage in corporate culture construction; it offers a reference for peers dedicated to corporate culture management consulting; it provides vivid empirical cases for scholars and experts who are still tirelessly exploring corporate culture theory; and it acts as a guide for young professionals who have recently graduated from university and are determined to pursue careers in economic management.