Complete Collection of Modern Cosmetics Marketing Charts

Author: Zhou Fan
Publisher:
Publish Date: 2003-03-01
Features: A landmark work in the digital and graphical era, the first marketing manual tailored for the daily chemical industry with graphical design, and the first massive toolbook for cosmetic marketing in the country. It features marketing planning cases from renowned enterprises and products; a compilation of over 500 marketing charts, all practical simulation versions that can be directly copied and used, integrating operational charts with knowledge-based charts. In this increasingly fierce competitive market for cosmetics, how to seize opportunities and secure a position in the intense competition has made creative marketing strategies and standardized marketing management the key to success. This book attempts to interpret the entire process of contemporary cosmetic marketing in a tabular format, covering aspects such as marketing correspondence, market research, new product development and promotion, product promotion, market promotion and advertising, sales and customer management, marketing research, packaging and brand establishment, sales channel expansion and management, and business operations and planning. It also includes a large number of marketing cases from the cosmetic industry, which is believed to provide strong support and assistance for large, medium, and small enterprises in the cosmetic industry to build a professional marketing team and implement efficient commercial network planning and terminal management. For professionals currently engaged in or about to engage in cosmetic business, including marketing directors, sales managers, sales supervisors, sales representatives, market researchers, and marketing strategists, this book is undoubtedly a practical toolbook.