Author: Zhu Haisheng
Publisher:
Publish Date: 2002-11-01
Features: This book is created by over 100 netizens and introduces the definition of advertising, how newcomers can start, 32 secrets of advertising copywriting, methods of advertising creativity, 13 pieces of advice from clients, and the standards for creative team talent, among other basic knowledge and skills in advertising.
Insightful Wisdom: Basic Training Course for Chinese Advertising Professionals
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