Font Creation and Design (Part 1): Teaching Plan for the Typography Design Course of the Department of Visual Communication Design, Shanghai Design Institute, China Academy of Art

Author: Wang Xueqing Chen Huasha
Publisher:
Publish Date: 2003-08-01
Features: A classic teaching text for the Visual Communication Design Department of China Academy of Art and Shanghai Design Institute, focusing on typography and layout design. This book collects a large number of contemporary typographic design concepts and latest works. If you have been concerned with and analyzed the trends in graphic design over the past decade, and if you compare these characteristics with the major styles of a decade ago, it becomes clear that the most significant change is the role that text plays in graphic design, exerting a revolutionary driving force on its development. Text is a medium for conveying information. In graphic design, text can be the self-expression of "information" or an explanation of graphics, serving a complementary function to visuals. In contemporary graphic design, it is not difficult to notice that text has far surpassed the concept of "explanation." Beyond its function of "conveying information," it also exerts a driving force for visual expansion. In many designs, text itself often becomes the graphic element, expanding the driving force. The maximized utilization of the function of typography has increasingly become a means and trend. It can be said that the emergence of brand-new typographic design concepts is one of the most representative features of graphic design in the past decade.