Real estate marketing

Author: Wang Hongwei
Publisher:
Publish Date: 1998-12-01
Features: This book is one of the series "Investment Economics of Shanghai University of Finance and Economics" and is mainly intended to introduce real estate marketing. The book consists of twelve chapters, including: Real Estate Marketing Information System, Real Estate Marketing Environment Analysis, Real Estate Market Survey, Real Estate Market Forecast and Supply-Demand Analysis, Real Estate Market Segmentation, Real Estate Buyer Behavior Analysis, Real Estate Market Competitor Analysis, Real Estate Marketing Mix Strategy, Real Estate Marketing Plan, Real Estate Marketing Organization and Control, Real Estate Intermediaries, etc.