International Business English -- Business Theory, Language, and Practice: Business Theory, Language, and Practice

Author: Liao Ying
Publisher:
Publish Date: 2002-02-01
Features: This book is divided into three parts, totaling 24 chapters. Chapters 1-8 are the Business Theory section, including an overview of international business, business organizations, and business models, etc.; Chapters 9-12 are the Language Knowledge section, covering the stylistic features and linguistic characteristics of international business English, the language patterns and writing methods of international business contracts, etc.; Chapters 13-24 are the Business Correspondence and Negotiation—Practical section, including an introduction to international trade practices, strategies for international business negotiations, establishing business relationships, inquiries and offers, counteroffers, rebates, and acceptance, etc.