Graphic Design and Printing Technology

Author: Zhao Xiaolin
Publisher:
Publishing Date: 2003-10-01
Features: This book takes a practical approach, primarily introducing the types and characteristics of print-based graphic design, the relationship between the Color Desktop Publishing System and printing processes, the interactive use of various application software in computer graphic design, the requirements of printing processes for digital file formats, modes, and resolution, the scanning, output (film output), proofing, and correction of image files, the basic principles and processes of printing, post-press processes such as film coating, varnishing, die-cutting, embossing, gold foiling, and binding, as well as printing fonts, printing layouts, printing quotes, and signing printing contracts. The book is comprehensive and complete, reflecting new concepts, technologies, and processes in modern graphic design and printing in its content. The selected examples are mostly from contemporary internationally top graphic design works, making it highly practical and operational. The primary target audience for this book is students in college graphic design art programs and graphic design instructors in advertising companies. It can also serve as a training textbook for on-the-job training in related industries such as advertising, journalism, publishing, packaging, and printing, as well as a reference for professionals in these fields.
This book takes a practical approach, primarily introducing the types and characteristics of print-based graphic design, the relationship between the Color Desktop Publishing System and printing processes, the interactive use of various application software in computer graphic design, the requirements of printing processes for digital file formats, modes, and resolution, the scanning, output (film output), proofing, and correction of image files, the basic principles and processes of printing, post-press processes such as film coating, varnishing, die-cutting, embossing, gold foiling, and binding, as well as printing fonts, printing layouts, printing quotes, and signing printing contracts. The book is comprehensive and complete, reflecting new concepts, technologies, and processes in modern graphic design and printing in its content. The selected examples are mostly from contemporary internationally top graphic design works, making it highly practical and operational. The primary target audience for this book is students in college graphic design art programs and graphic design instructors in advertising companies. It can also serve as a training textbook for on-the-job training in related industries such as advertising, journalism, publishing, packaging, and printing, as well as a reference for professionals in these fields.