Between success and failure

Author: Xin Yangxiang
Publisher:
Publish Date: 2002-10-01
Features: In China's rapidly developing society, the times have given Chinese entrepreneurs more opportunities, but also a higher probability of failure. The short lifespans of famous Chinese enterprises and their rapid turnover are phenomena rarely seen in the history of global business. The failures of Chinese enterprises can almost all be attributed to mistakes in decision-making. Chinese entrepreneurs have committed every possible error that can be made at the decision-making level. Learning from past mistakes, it is necessary to systematically analyze the common decision-making pitfalls faced by most entrepreneurs, from which we can extract and answer the following questions: How to reduce decision-making risks and costs, and properly handle the balance between autocracy and democracy in decision-making; the relationship between enterprise scale and decision-making efficiency; the balance between procedural justice and institutional justice; environmental factors influencing entrepreneurs' decision-making; how to cultivate decision-making vigilance in entrepreneurs; the relationship between entrepreneurs' personal character and decision-making, and so on. This book compiles the opinions of a group of Chinese enterprise research experts, focusing on helping people understand the function of decision-making, the types of decision-making, the mechanisms that ensure decision-making success, and brand strategy decision-making, etc. It aims to practically improve the decision-making level of managers at all levels and help them find a path to zero decision-making mistakes.