Graphic Design

Author: He Jie
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Publish Date: 2003-06-01
Features: This book comprehensively elaborates on the fundamentals, media, and creative principles of graphic advertising design. The author employs a historical development perspective, analyzing the relationship between graphic advertising and cultural development. Based on typical design cases from both China and the world, the book systematically discusses the procedures and methods of graphic advertising design, as well as its expressive approaches. This book is suitable as a textbook for advertising, art, and related disciplines, and can also serve as a reference for advertising professionals.