Enterprise E-commerce Practice

Author: Gu Yongcai
Publisher:
Publish Date: 2000-01-01
Features: This book elaborates on the true meaning of e-commerce, as well as its impact and transformation on business operations, and explores the application of e-commerce in enterprises. The book is divided into ten chapters, discussing the emergence and development of e-commerce, as well as the models and functions of enterprise e-commerce. It analyzes the benefits and conditions of enterprises going online, focusing on the steps and site promotion for creating an enterprise business website. Additionally, it covers domain registration and application, web design strategies, and how to leverage business websites for market research, online marketing, advertising, and online sales. The book also explains the rental and creation of dedicated virtual Web for enterprises, the construction of enterprise Internet, and the implementation and application of enterprise ERP.