Franchisee Practical Handbook

Author: Li Chunlin
Publisher:
Publish Date: 2004-01-01
Features: Franchising is internationally known as the Third Commercial Revolution and is called the most successful marketing concept in human history by the American futurist and author of Megatrends. Due to its characteristics of enabling rapid business expansion without requiring huge investments, it can be anticipated that franchising will become a new growth driver for China's future economic development, with tremendous potential. Over the past 10 years of franchising's development in China, how many billion yuan worth of businesses have been created? How many millionaires and billionaires have been made? Although we cannot obtain a specific answer, we know that the answer must be exciting. This series of books is characterized by comprehensive content, close alignment with China's actual conditions, emphasis on practice, and strong operability. It aims to provide practical assistance to readers in understanding the franchising industry and conducting franchising business.
● Opportunities for success always exist, just that different eras have different paths.
● The 20th century was the era of starting one's own business, while the 21st century is the era of franchising!
● "I often think day and night, but it is better to learn for a moment!" Let us stand on the shoulders of the predecessors, absorb the wisdom of experts, and create our own businesses as soon as possible!
● Let us share the value of famous brands together! This book, Franchisee Practical Handbook, is the second volume of the series and serves as the operational manual for franchisees, or masters. It provides step-by-step guidance on brand building, system establishment, system design, franchisee selection, financial management, marketing management, and other aspects, offering practical advice for franchise masters to successfully carry out franchising business.